Burger Pals

Typically I like to start any new project with traditional drawing and doodling. I like to think through designs and ideas with pencil and paper. However, there are a few projects where I sit at the computer, know exactly what I want to create and hammer it out in a few hours without drawing anything.

My friend Louie Mantia recently started a blog about reviewing burgers called the Burger Digest and needed some fast food characters to brand his site with. Knowing I had a talent for eating fast food and drawing french fries, he brought me on to develop a series of characters for the blog.



I knew exactly what I wanted these characters to look like and immediately jumped into Illustrator. First step was to draw the food items without worrying about line thickness or detail.



Next step was the clean the food pieces up and make sure the shapes were funky and nonsensical... just the way I like them.



Then put faces on them. Personally, I like the Steve Jobs/Harry Potter soda cup.



I like color, and wanted the group to be a colorful bunch. I assigned each character his/her own color, trying to base decisions off of the actual food color (whenever possible).



The final group ended up resembling old Colorforms from the '80s. I loved those things!

Thanks again Louie! Be sure to check out Burger Digest!